MY TWO FAVOURITE GRAPHIC DESIGNERS

1.Lindon Leader is a highly regarded American graphic designer who has a lot of recognition worldwide due to his two word design philosophy:simplicity and clarity.Some of his works consist of the logo design of Federal Express(fedEx),Hawaiian Airlines,Alesco,Cigna,Novariant.What attracts me the most about his works is the use of contrasting colours in his design which makes the works attractive .What I also like about his designs is the way how he is able to merge letterings and illustrstions(often portrayed in different colours)without affecting the balance of the composition.
2.Massimo Vignelli was a famous Italian graphic& industrial designer of the 20th Century.He has worked on several works of design such as furniture design,logo design,showroom designs and layout of warehouses.His works are mostly based on on simplicity& modernism which can be seen through his taste for the use of geometric designs in his works.What I find inspiring about his works is the way he merges calligraphy and geometric shapes to create unique designs.What should also be highlighted about his work is how he is able to use letterings(calligraphy) to create simple yet meaningful logo design.Some of his most known works consist of the logo design of Ford,Bloomingdale's,Knoll,American Airlines.

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